Rivers Enterprises Has a New Name!
From This Day Forward, Rivers Enterprises Will Be Known As Corporate Kickoff!
by former Denver Bronco Reggie Rivers
Our new name is Corporate Kickoff, but to understand why we are changing the name of the company, we need to take a look at what Rivers Enterprises has been for the past 23 years.
When I started Rivers Enterprises back in 1992, I had just completed my rookie year with the Denver Broncos, and my primary motivation for starting the company was to syndicate my weekly Rocky Mountain News football column.
I sent letters emblazoned with my new logo to dozens of small-town newspapers all over the Rocky Mountain Region and sold my syndicated column to four of them–Fort Collins Coloradoan, Laramie Daily Boomerang, Rapid City Journal and Billings Gazette. Here is an article from the Fort Collins Coloradoan when they first picked up the column.
What the name Rivers Enterprises lacked in creativity, it made up for in generic utility. Rivers Enterprises became the umbrella under which I delivered motivational talks, served as master of ceremonies, got hired as a freelance media personality, authored six books, and served as auctioneer for dozens of nonprofit fundraisers every year.
The Rivers Enterprises logo got a face lift a few years ago, and the size of the team grew from just me to a team of three with four or five trusted contractors joining us at different times of year.
Rivers Enterprises has had a great run, and the mission has not changed much from the day it was first formed–the focus has always been on winning bookings for “me”.
Fast forward to 2015, and we’re launching Corporate Kickoff, because we have outgrown the Rivers Enterprises name. The company’s sole focus is not longer on getting bookings for “Reggie Rivers”. Now we will focus on delivering different types of value to different market segments.
For our corporate clients, Corporate Kickoff will deliver keynote presentations to kickoff the new year, the new sales campaign, the new customer service initiative or the new team building effort. Corporate Kickoff will offer best-in-class management training courses through our partner Vital Learning. Corporate Kickoff will give companies access to other former NFL greats, such as our partner Terrell Davis, who will also deliver our innovative series “The Business of Football”.
For our nonprofit clients, Corporate Kickoff will operate under the dba Auction Fundraising Academy, and the value that we will deliver won’t change. We will continue to provide our comprehensive pre-event guidance to help you maximize your fundraising revenues, and I will continue to work as an auctioneer to help you exceed your goals on the day of your event. We will also soon offer additional auction training resources for staff members, board members and volunteers.
Our existing services will remain the same, and only the name(s) will change. But under the Corporate Kickoff umbrella we will greatly expand our offerings and grow the business in completely new directions.
Thank you for your support over the years, and thank you for coming along with us for this exciting journey!
BOOKMARK OUR NEW WEBSITE AT: www.CorporateKickoff.com